

By Duncan Austin and Craig Hanson
Green, renewable energy sources offer U.S. companies the opportunity to stabilize energy costs, diversify energy sources, reduce greenhouse gas emissions, and strengthen customer relations. To help corporations explore renewable energy opportunities, the World Resources Institute (WRI) is publishing over the next 18 months a new series, the "Corporate Guide to Green Power Markets". The series will be based on WRIˇ¦s experience with the Green Power Market Development Group, a commercial and industrial partnership dedicated to building corporate markets for green power.
The Guide's installments will discuss various aspects of corporate markets for renewable and clean energy sources, including:
-The business case for green power
-Major renewable technologies including wind, solar, biomass, and landfill gas (for electricity and for direct use)
-Innovative procurement strategies and project evaluation tools
-Case examples of corporate experiences with green power
-Policy actions for addressing market obstacles.
This first installment, Introducing Green Power for Corporate Markets: Business case, challenges, and steps forward provides an overview of green power including:
-Factors underlying the emergence of green power markets in the U.S.
-Potential benefits of green power for commercial & industrial energy users
-Challenges facing green power
-Steps companies can take to address these challenges.
For more information about this and other publications by the Green Power Market Development Group (GPMDG), please visit http://www.thegreenpowergroup.org/publications.html.
July 2002 / 12 pages
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