Edited by Elizabeth Cook This report explores a profoundly important question: can we alter deeply embedded economic habits to forestall damaging Earth's atmosphere? In at least one case--the phase-out of ozone-depleting substances--the answer is yes, if the right combination of policies, incentives, and pressures are brought to bare. In ten case studies involving public and private sector organizations, including McDonalds, Whirlpool, Nortel, and the U.S. Military, Ozone Protection in the United States documents how and why many industries were able to develop and adopt CFC alternatives more quickly, at lower cost, or with greater environmental benefits than expected. It shows how economic incentives, entrepreneurial government activities, corporate leadership and competition--as well as scientific advances and public activism--combined to help tackle an environmental challenge once thought insurmountable. 1996 / 130 pages |
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