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Tomorrow's Markets
Global Trends And Their Implications For Business

Don S. Doering, Amy Cassara, Christian Layke, Janet Ranganathan, Carmen Revenga, Dan Tunstall, Wendy Vanasselt
A collaboration of World Resources Institute, United Nations Environment Programme, World Business Council for Sustainable Development


Tomorrow's Markets is the first publication in which the leading indicators of world economic, environmental and social condition have been collected and communicated specifically for an international business audience. The publication describes nineteen global trends that are shaping future markets and their linkage to each other with colorful graphical indicators, maps and quotable facts. Each trend is also interpreted in economic and strategic terms for business. In his introductory essay, Harvard Business School Professor Michael Porter calls Tomorrow's Markets an "invaluable tool" for corporate and social leaders to understand the relationship between corporate strategy and societal issues such as the environment, poverty, health, population, and international development.

For table of contents and other information

APRIL 2002 / 60 pages


Tomorrow's Markets ISBN 1-56973-497-6pad$22.00pad
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